Jodee Jernigan thewholebraingroup.com
You may have heard the term “inbound marketing” thrown around recently. As an internet marketing agency, we use inbound marketing tactics daily, for our clients and for our own internal marketing efforts. But what is “inbound marketing”, anyway? And how does it differ from traditional marketing techniques?
Traditional marketing techniques involve things like advertisements, billboards, and cold calling which can be costly and often ineffective. Since your message is going out to all sorts of people who don’t necessarily want your product or are not ready to buy, traditional marketing can often feel like a shot in the dark.
Inbound marketing instead focuses on targeted techniques such as content creation, search marketing, and social media that help potential buyers find your business when they are ready to buy. This brings better, more qualified leads into your sales funnel. And although inbound marketing does involve effort, the cost is significantly cheaper than traditional marketing — with much better rewards.
Here are 5 Essential Steps to Inbound Marketing Success:
